I believe that social media marketing is not only interesting but can have a significant impact on future employment as a student.
A business can thrive or die in the social media space as we have seen with viral ad campaigns and huge mistakes made with bigoted twitter posts from certain companies. However, as the old saying goes “Any publicity is good publicity.” Even if a company makes distasteful ads and remarks, the only important thing is that people on social media are talking about them. This equals more website hits and more sales as a result. The company may gain marginal infamy for a moment but the publicity will help them profit in the long run. Being edgy and even hated on social media can make profits increase.
As an individual though, especially a student seeking employment, your social media presence should, in my opinion, reflect your interest and apply to the career you seek to have. For example, I wish to land a job in the Web Design field so on Facebook, Twitter and Linkedin I follow design magazines, design websites, my favorite graphic designers and share or retweet from those sources.
Also, I find the fact that social media can spread ideas, both good and bad, at light-speed. With social media the exchange of ideas leading to new innovations in science, technology and social progress amazes me to no end. Large strides in progress have been made due to social medias impact on the world. To name a few, The Arab Spring, Legalization of gay marriage, decriminalization of marijuana, church and state separation progress. Social media even brings a “safe place” for social minorities to “come out of the closest”, not only does this apply to LGTBQ people but also to atheists and feminists.
Overall I think social media has benefited society and social progress all over the world. Now an American atheist can have a discussion with an ex-Muslim atheist that is terrified of being killed. A person struggling with sexuality can find support and “friends”.