Social Media Marketing is when small business to large corporations use social media as a whole to build relationships with prospective customers. Through analytics, a business with a target audience in mind can narrow their marketing practices to reach and appeal to those customers. Businesses can develop relationships with this target audience and this audience can promote the products or business to other unforeseen buyers. Social media also lets the business cast a wide net with little monetary cost, however, marketing on social media is time intensive when maintaining a large amount accounts through various sites. Social media also allows for business to solve technical issues for many customers all at one time. This saves money in the long run, not having to have one on one tech support.