So what should we be concerned with when creating content with Search Engine Optimization in mind? After reviewing some very informative articles on SEO I have found that not only the <title and <Meta “description” are important but also that social media postings that include links to your site impact the ranking of your site.
The most important information I took away from these article are:
- Titles on web pages
- The use of Meta tags
- How inbound links affect SEO
- The use of common terms
This may not be in the mind of most bloggers or social media marketers but the title of each page on your blog or business website should have a title. The title is in the HTML code between your <head> tags.
This title is one of the first things search engines look at when ranking your page. The title should be brief and descriptive. If the title is long and contains many keywords it may be ignored. Also, each page should have a unique title that describes the content held in each page. Notice on your blog that when a specific blog post is viewed the title changes to the title of your blog post. Therefore, using brief descriptive titles for your blog posts in very important for SEO.
A few other important tags in the HTML code of your blog, which I am sure can be edited in the paid version of WordPress, is the Meta tag and the alt section of your images.
With the <meta name=”KEYWORDS” or “DESCRIPTION” sections in the HTML code you set a kind of memory bank within your page with a large amount of keywords and descriptions. The keywords section seems to be dying out in favor of the description. In the description you can give a short summary of what the content of the pages holds. With this you still have to keep in mind that keywords are important. Also, the description Meta tag is often used as the snippet that a search engine displays to the user.
Inbound links are probably the most important part of having a site ranked well by a search engine. Inbound links are those that do not reside on your site but are found on outside sources and directly link to your website. There are two types of inbound links which are text and image based links. Sure you could be fancy and seemingly smart to have an image, when clicked on, take the user directly to your site.
Studies have shown that text based inbound links are more effective at both garnering more traffic and improving your Page Rank.
A cool thing about textual inbound links is that the text of the link can have keywords associated with your website and in effect boost your ranking even more.
When thinking of keywords for SEO it is best to use common terms that apply to your target audience but not so common that there is mass competition over that specific word. So instead of using “Home Cooling Unit” as a keyword use “Refrigerator”. No one in the target audience for refrigerators will be search for the latter term.