Effective Social Media Strategy

So, I read thought about seven or eight blog posts about effective social media strategy and I found that many of them had similar points to make.  I will go over these similarities below, but for now here is the list of the five blog posts I thought were most informative.

Maybe we can make a drinking game out of how many times Social Media Strategy is typed in this post.

From what I have gathered from these five posts are three main points when considering an effective social media strategy.

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First would be setting a realistic goal and one that can be measured.  There is no point in investing time and effort into social media if your success or failure cannot be demonstrated as measurable metrics.  If you wish to have 1,000 followers on Facebook then set that goal and use metrics to better understand your successes and failings.  Using measurement tools can guide you by highlighting what works and what doesn’t.

The next, which applies to most any kind of media marketing, is to understand your target audience.  This is vital to every form of marketing but more so in social media.  The things you might ask are:

  • Where does my target audience spend the most amount of time? (Facebook, Twitter, Instagram ect.)
  • How does my target audience interact with friends?

If your target audience is not very active on Youtube then you can save yourself time and money posting videos that no one will ever see.

The last point that stood out to me was that even if you represent a large company you have to be real and be human.  When posting it should represent you and your brand so it should reflect how you are in real life.  When I say “be human” I mean have a conversation, be thoughtful, and be engaging

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Why I think social media marketing is interesting

I believe that social media marketing is not only interesting but can have a significant impact on future employment as a student.

A business can thrive or die in the social media space as we have seen with viral ad campaigns and huge mistakes made with bigoted twitter posts from certain companies.  However, as the old saying goes “Any publicity is good publicity.”  Even if a company makes distasteful ads and remarks, the only important thing is that people on social media are talking about them.  This equals more website hits and more sales as a result.  The company may gain marginal infamy for a moment but the publicity will help them profit in the long run.  Being edgy and even hated on social media can make profits increase.

As an individual though, especially a student seeking employment, your social media presence should, in my opinion, reflect your interest and apply to the career you seek to have.  For example, I wish to land a job in the Web Design field so on Facebook, Twitter and Linkedin I follow design magazines, design websites, my favorite graphic designers and share or retweet from those sources.

Also, I find the fact that social media can spread ideas, both good and bad, at light-speed.  With social media the exchange of ideas leading to new innovations in science, technology and social progress amazes me to no end.  Large strides in progress have been made due to social medias impact on the world.  To name a few, The Arab Spring, Legalization of gay marriage, decriminalization of marijuana, church and state separation progress.  Social media even brings a “safe place” for social minorities to “come out of the closest”, not only does this apply to LGTBQ people but also to atheists and feminists.

Overall I think social media has benefited society and social progress all over the world.  Now an American atheist can have a discussion with an ex-Muslim atheist that is terrified of being killed.  A person struggling with sexuality can find support and “friends”.