Four Reasons Your Business Needs Twitter

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First, before we get into how to use twitter for marketing, let’s define what Twitter is.

What is Twitter?

Twitter is a real-time social network where people can get news about what is happening I the world, share information instantly and interact with people and businesses around the entire world.

Twitter claims over 300 million monthly active users and 500 million Tweets every day.  With Twitter your business is given the opportunity to connect with and reach potential customers and even offer 24-hour instant support for product issues.

In addition, 80% of users on Twitter are accessing it through mobile devices.  If you have been paying attention, a majority of all internet traffic is through mobile devices.

Here are four ways to use Twitter for your business or brand.

#1 Listen and learn

With Twitter your business can find out what is happening in your industry and it also helps you know what your customers are interested in.  With Twitter search you can find relevant conversations that may pertain to your business and join the conversation if you think it will add value.

#2 Drive awareness

On Twitter a business can make regular communication with their current and potential customers by having those interested in your brand or business “Follow” you.  Also, a business can us Twitter ads to reach defined personas.

#3 Provide customer service

A business can use Twitter as a way to easily reach customers with technical and general customer service issues.  This builds strong relationships and trust with customers and will gain your business new ones.

#4 Connect with influencers

While on Twitter, all the barriers keeping you and your business from connecting with innovators, industry experts and top successful businesses are taken down.  You can use Twitter to spark meaningful discussion with these people or business.  This can raise awareness about your company within its field and build connections that can be invaluable.

On Twitter there is a basic layout that needs to be understood.  Here is a graphic credited to business.twitter.com

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I found this information very useful as I have never used Twitter that much and didn’t really understand how things worked.  I would recommend any business owner read all of the information at business.twitter.com

 

Top 5 Most Useful Twitter Tools

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There are many tools on the internets today to help marketers master the Twiter-shpere.  I personally stopped counting at 90 tools.  So after a little thought here are my top five useful Twitter tools in no particular order.

#1 Bit.ly

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At first it seems as though Bit.ly is just a service to shorten your links, right?  This is incorrect.  A free Bit.ly account will give the user access to a dashboard where the user can shorten and share links to multiple Twitter accounts.  You can also see analytics for any Bit.ly links that you share through the dashboard.  You can also apply the Bit.ly API into other applications such as Tweetdeck to get statistics for links shared through those applications also.  Plus, you can even create your own custom short domain so that you can match your domain to your brand.

#2 Buffer

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Buffer allows the user to schedule tweets to be tweeted at certain times throughout the day.  This will help you to not spam 20 tweets within an hour to your followers.  You may have 20 ideas for tweets but this way you can keep your good ideas and spread them out over time.  Buffer also offers analytics on your tweets that will help you determine what your audience loves or hates out of the content you share and the times of the day your tweets get the most interaction.

#3 HootSuite

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HootSuite is a freemium tool.  This means you can use the free plan to manage fewer than five social media profiles and offers analytics.  There is, however, a Pro version of the application that lets you have unlimited profiles and includes enhanced analytics, the price isn’t too bad for only $5.99 USD per month.

#4 Paper.li

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Paper.li is a quite different application from the last three mentioned here.  It allows you to collect tweets and curate them, manually or automatically, into a newspaper styled format which can be automatically shared on your Twitter account daily.  You can collect tweets from followers, users on a specific Twitter list or anyone that mentions a particular hashtag.

#5 Twitterfeed

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Twitter feed allows the user to add RSS feeds that will be shared automatically through the user’s Twitter, Facebook and other social media accounts every time there is a new update to the RSS feed.  Also, it is not limited to your RSS feed, you add RSS feeds of other people to be shared.

 

As I said at the beginning of this post, I found 90+ tools to use for Twitter and there are probably hundreds.  This is not and end all be all list but these applications seem to be the most useful for marketing yourself or your brand in a timely and efficient manner.